MX Player, the Indian entertainment steaming platform for video, audio, music and games, owned by Times Internet and Chinese technology firm Tencent, has signed a two-year deal with Konnect Digital, a specialist in media-tech solutions, to source, access and license a range and wide variety of entertainment content via DICE, Konnect’s digital online content marketplace.
Under the deal, MX Player – which has ranked 7 in the top video streaming apps by time spent, worldwide – will utilise DICE, Konnect’s innovative digital media and entertainment marketplace solution to acquire a range of television movies, TV series, documentaries and kids shows.
MX Player has recently launched its video OTT service in the US, Canada, Australia, New Zealand and the UK amongst other countries across the world.
“We are delighted to partner with Konnect Digital, through a deal that further supports and boosts our ability to source the best Movies and TV Shows to drive engagement among viewers,” said Mansi Shrivastav, Head, Content Acquisition at MX Player. “Our content development strategy is focused on bringing entertainment across languages and in varied formats to the viewer as well as to cater to the insatiable and discerning demand that we see in our markets.”