Advanced Television

Lee and Bell join ActiveVideo

March 30, 2020

ActiveVideo has announced that Ed Lee has joined the team this month as Senior Vice President of Global Content Strategy and Partnerships.

Lee is taking on the job of driving content strategy and partnership efforts worldwide. He will lead all engagement with the content community to ensure operator customers have the broadest content offering available to offer to their subscribers. This will include all aspects of content acquisition and management from early engagement with the content community through onboarding, publishing and management of applications in the company’s AppCloud platform.

Lee joins from Roku, where he was responsible for running its content acquisition team and leading the effort to build a massive content library across all verticals of programming.

Lee commented: ““Simply put, it was the passion from the team and their enthusiasm for the AppCloud platform. It enables any APK to run entirely in the cloud without any additional development – that’s a game changing shift in how the industry will be thinking about the future of application development as the OTT business continues to mature and evolve. While the OTT industry is still relatively young, the constant innovation in content delivery and development, ad tech, analytics and of course programming make this an incredibly exciting time to be a player in this space.”

Additionally, Tyler Bell has joined ActiveVideo as Vice President of Product Management to lead the team of product engineers and managers in San Jose and Hilversum. Bell has been leading product teams for two decades. A former archeologist, Bell most recently led the voice technology product team at Roku, with previous stints at Mapbox, Factual, and Yahoo, and his own startup, a spin-out of Oxford University.

Bell commented: “This is a great crew and a great product. As technologies move increasingly to the cloud, it’s a perfect time to examine closely what OTT capabilities really need to be on the box. The ActiveVideo team has found a solution that divorces app requirements from what the device hardware can support, ensuring that the consumers can run the most recent OTT apps on any device that has a GPU.  This off-the-box thinking solves a host of technical and business problems endemic to the connected TV space, and I’m delighted to be part of the team that brings these ideas to life.”

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