ITV has commissioned a new Britain’s Got Talent spin off, titled Britain’s Got Talent: Unseen, to air solely on the ITV Hub this spring – the first show of its kind to be made exclusively for the Hub.
The eight mini-episodes – which will appear on the ITV Hub straight after transmission of the main show on ITV1 – will feature great unseen auditions and moments by shining a light on some of the nation’s most eclectic talent. Made by Thames (part of Fremantle) and Syco Entertainment, the series follows the success of BGT’s social platforms which have amassed more than one billion video views and 22 million followers.
Speaking on the announcement, Athena Witter, Director of Digital, Fremantle said: “We have seen tremendous growth in Britain’s Got Talent’s presence across all major digital platforms and we are finding that our viewers continue to demand entertaining content. It’s thrilling to be able to announce an additional platform for audiences to enjoy the wealth of content that sits outside of the main show.”
Nigel Hall, Global Head Of TV, Syco Entertainment, added: “During these tough times we are determined to deliver entertainment all the family can enjoy. We are confident Britain’s Got Talent: Unseen will be perfect for that and the ideal accompaniment to the main series.”
Ed Bearryman, Head of Digital Content and Strategy, ITV said: “This brand new commission marks the continuation of an evolution process for The Hub as we look to broaden our content offering and give our 30 million subscribers great entertainment that can only be seen exclusively on The Hub. Britain’s Got Talent has always been hugely popular for us on our catch up platforms and therefore The Hub felt like a natural home for this new spin off.”
Britain’s Got Talent: Unseen will appear on the ITV Hub immediately after the audition episodes of Britain’s Got Talent which will be launching its 14th season on April 11th