NAB still looks to New York
April 5, 2020
NAB is committed to bringing a beefed-up late year show to New York October 21st – 22nd at the Jacob k Javits Convention Centre.
Although New York remains in virtual lockdown as the dates for the NAB Show Las Vegas approach, organisers are optimistic that while it will it is unlikely to be entirely ‘business as usual’ by the late fall, there will be the opportunity and the demand for an enhanced industry gathering.
NAB will look to build on the success of NAB NY 2019 that Fortune Magazine called a ‘power-packed tech trade show’. As the broadcast landscape changed before us, with viewing through the roof but advertising revenue crashing and subscriptions likely to come under pressure from the inevitable recession, NAB 2020 takes among its themes Exploring the profit potential of emerging opportunities.
Presented by TVNewsCheck, this conference offers an opportunity for C-Suite broadcasters, including CEO/COO/CFOs, CTOs, CROs, and CIOs to engage in a high-level conversation about the potential of new revenue streams from advanced advertising, OTT and ATSC 3.0 to technology changes like the IP transition, cloud operations and sales automation.
Another session it titled: When Advertising Underwrites Content and explores the race for 2020 ad budgets in the changing scene of advertising. The panel goes beyond broadcasting alone and looks at how the young generation of ad-supported digital properties are competing in a marketplace of network giants. Attendees will enjoy this lively discussion, where leaders from platforms, networks, media buying agencies and content delivery and automation – will give a live report on the state of the race, and what smart companies are doing to monetize their investment.