beIN Sports to broadcast ALL at Home Gaming Cup
April 8, 2020
beIN Media Group, the global sports and entertainment group, has announced it will broadcast the gaming solidarity tournament organised by Paris Saint-Germain – the ‘ALL at Home Gaming Cup’ – across its global network including France, US, Asia-Pacific, and 24 countries in the Middle East & North Africa.
The online FIFA competition was launched by Paris Saint-Germain and ALL (Accor Live Limitless) on april 4th, and within 12 hours the engagement initiative was heavily oversubscribed, receiving 1,400 applications from an incredible 66 different countries.
The competition, which will take place every week for the coming month, allows PSG supporters and beIN viewers to go head to head against each other and land lucrative prizes whilst creating thrilling viewing content, including the opportunity to connect directly with and compete against one of Paris Saint-Germain’s first team stars including Layvin Kurzawa, Julian Draxler, Juan Bernat, and more. The game is also followed by a fixture against PSG eSports FIFA professional DaXe.
beIN Sports will offer its subscribers in France, US, Asia-Pacific, and 24 countries in the Middle East & North Africa a unique 60-minute programme covering the best moments of the qualification tournament, including:
- the best goal of the week from the competition uploaded using #WinatHome
- the entire match against the Paris Saint-Germain pro player
- the entire match against DaXe (PSG eSports FIFA Pro)
- reactions from the participants
Florent Houzot, beIN Sports France Programmes & On-Air Director, said: “With the coronavirus pandemic meaning that live physical sport is temporarily on hold in most countries, we anticipate strong viewing figures from gaming competitions like this one as fans around the world are asked to stay indoors, but want to be entertained by the teams and players they love. “beIN Sports already broadcasts eSports tournaments including e-ligue1 and EA FIFA Global Series, but we believe now is the time to grow the traditional gaming community, which this unique and exciting 60-minute program will do as it brings fans closer to their heroes.”