France: 1 in 3 used SVoD in last 12 months
April 8, 2020
Nearly nine out of 10 (86 per cent) French people know about SVoD, according to a Médiamétrie survey. A third of internet users have watched a programme on at least one platform in the past year, which represents 18 million people across the country; i.e. an increase of 5.8 million in two years.
These are the first results of the SVOD Barometer which was conducted by Médiamétrie from November 7th to 29th 2019, prior to the start of the global Covid-19 crisis.
Netflix, which continues to grow, tops the list of most used platforms. It is followed by Amazon Prime Video, whose market share has also grown this year. Two stakeholders appeared in 2019: Canal+ Séries in March and Apple TV+ on November 1st.
For 77 per cent of users, television is still the preferred screen for accessing a SVoD service. Some 30 per cent of them prefer to watch SVoD on a television set exclusively. Nevertheless, seven out of 10 SVoD users also experience SVoD on a computer, a mobile phone and / or a tablet.
Nearly half (45 per cent) of SVoD users who own a television set subscribe to a paid television service (compared to 32 per cent of the population).
SVOD attracts and highly satisfies the French public, with satisfaction ratings for platforms standing at 8.3 out of 10. Subscription to the service also tends to be of a long-term nature, with 61 per cent of SVoD users already subscribed for over a year and over nine out of 10 SVoD users considering renewing their subscription in the next six months. Although SVoD users are subscribed to 1.3 platforms on average (most often Netflix combined with another content offering), 22 per cent of them are also considering subscribing to another platform.
“France and the world have been going through an unprecedented health crisis since the beginning of the year. Confinement measures in France since March 17th have altered behaviours, particularly audiovisual ones. But what about SVoD? With the situation forcing some platforms to modify their launch schedules and others to limit the number of broadcasted programmes, how is the public reacting? Subscription, use, intention … the answer will be in the next SVoD Barometer, which will be published this July,” commented Marine Boulanger, Director of Cinema & Entertainment at Médiamétrie.