Nordic Entertainment Group (NENT Group), the Nordic streaming company, has expanded its long-term distribution agreement with Norwegian TV and broadband operator Altibox. Starting later this year, Altibox viewers will be able to include NENT Group’s Viaplay streaming service as part of their subscriptions for the first time, while continuing to access NENT Group’s Viasat pay-TV offering and Norwegian TV channels. The agreement ensures that Altibox’s TV viewers can follow NENT Group’s coverage of the FIS winter sports events from autumn 2021.
Altibox will continue to offer NENT Group’s premium Viasat film and sports pay-TV channels, along with the Viasat FilmFavoritter on-demand film library. In addition, Altibox will remain a distributor of NENT Group’s Norwegian TV channels TV3, Viasat4 and TV6.
Kim Poder, NENT Group Chief Commercial Officer, commented: “Altibox’s popular TV offering has wide reach in Norway and this expanded partnership is great news for viewers. Viaplay is the leading Nordic streaming service and will soon be available to more than 1,000,000 Altibox viewers to choose as part of their subscriptions. Audiences can look forward to the best original productions, international films and series, kids’ content and live sports. From next year, our offering will include FIS winter sports, which attract huge interest in Norway and will further reinforce NENT Group’s position as the home of the broadest and most relevant entertainment experiences.”
Tor Morten Osmundsen, CEO of Altibox, added: “We are very satisfied with the renewed long-term agreement, which manifests our great partnership with NENT Group over many years. This agreement is in line with our strategy to expand our entertainment services to our consistently growing number of customers. NENT Group’s strong entertainment, sports and premium content portfolio fits perfectly with Altibox’s leading TV- and streaming platform. The partnership with NENT Group will help us continue to delight our customers and further strengthen our entertainment services, which have been rated by consumers as the best TV experience in Norway for 9 of the past 10 years in the EPSI survey.”