Netflix’s global hit series La Casa de Papel (also known as Money Heist) rolled out its highly anticipated fourth season on April 3rd only to see it immediately soar to the number one most in-demand series in the world, according to global demand data insights company Parrot Analytics.
From April 3rd to 5th, La Casa de Papel was 31.75 times more in demand than the average series globally, beating out such perennially popular series as Game of Thrones, The Walking Dead, Brooklyn Nine-Nine and Westworld.
Compared to the first three days of the series’ Season 3 debut, demand during Season 4’s first three days was significantly higher (+36.6 per cent). From July 19 to 21, 2019, La Casa del Papel Season 3 drew 23.24 times the demand of the average series globally and was the fourth most in-demand series globally.
The Spanish series has also travelled well and has found success in a remarkable mix of global markets. In fact, from April 3rd to 5th it was more popular on a per capita basis in the Philippines, the USs, France and Italy than it was in Spain.
“This is a remarkable milestone for a Spanish production,” said Alejandro Rojas, Director of Applied Analytics at Parrot Analytics. “Since the series’ premiere in 2017 and for months before Netflix added it to its catalogue, Parrot Analytics tracked higher than usual demand not only in Spain, but in several international markets. It was clear then that series creator Álex Pina found a powerful way to connect with audiences across cultures and languages. After it became available on Netflix, its demand accelerated with each new season. Netflix has capitalised on this strong demand and leveraged its international platform to catapult the series into a truly global hit.”