Jeffrey Hirsch, President and CEO of Starz, a Lionsgate company, has announced that Alison Hoffman has been promoted to President, Domestic Networks.
Hoffman previously served as the network’s Chief Marketing Officer spearheading its brand and content marketing, driving acquisitions for the Starz app and delivering data-driven insights that support all facets of the business. In her newly expanded role, she will oversee domestic network operations including all aspects of marketing and promotion, product development, distribution, analytics and programme operations.
“Alison is a proven and strategic leader in our organisation whose talents lie in both the creative and analytical sides of the business. This new role will bring all of the domestic focused functions under one leader and allow her to exercise all of her strengths,” said Hirsch. “She is a valued partner who has done a masterful job of building a multi-functional team that continues to drive the business forward, and I look forward to her continued leadership.”