Walkers Sensations will sponsor the 9pm film every day of the week on Film4 from Tuesday 14th April 2020.
The deal brokered by 4Sales and OMD UK will run for a full year and represents the first time the savory snack brand has sponsored programming on Channel 4’s portfolio of channels.
Creative agency AMV BBDO are responsible for the sponsorship idents which depict Sensations and Film4 as the perfect night-in combination – taking viewers on a journey for ‘all of your senses’.
The imagery of the 15” idents going into the film will revolve around the incredible multi-sensory experience that is Sensations and Film4. The idents will take viewers on a journey for their senses, complete with vibrant ingredient shots to depict the intense taste experience of Sensations.
Sensations will also benefit from logo accreditation across the broadcaster’s marketing promotion for the 9pm film on Film 4, that is of 20” length or longer.
Rupinder Downie, Brand Partnerships Leader at Channel 4 said: “Film4 presents sponsors with the perfect environment to target a premium and receptive audience, and at a time when we are all staying in and watching more movies together, we are delighted to be partnering with Walkers and featuring their popular Sensations brand across our iconic 9pm film offering. “
Kate Prescott, Marketing Manager on Sensations said: “As brands both enjoyed during the evening relaxation moment, Sensations and Film4 are the perfect partnership. With our adventurous and intense flavours, paired with Film4’s collection of both huge network premieres and classic well-loved films, together we will bring consumers a multi-sensory experience to elevate their nights-in to exciting new heights.”
Adam Foster, Media Partnerships Associate Director at OMD said: “This partnership with Film4 showcases Sensations as the perfect accompaniment to both new and classic movies in an authentic way, whilst delivering significant scale. The sponsorship will deliver a strong, ongoing TV presence to our target audience, and is a great example of how sponsorships can be used to promote brand and product messaging.”