Maestro, the interactive live streaming company, has announced the addition of Steve Bornstein, the former CEO of ESPN and former CEO of NFL Network, to its Advisory Board
Bornstein will form part of the strategically constructed Advisory Board of innovators and experts in their field, who will guide Maestro as the company enters a new phase of growth. Maestro aims to extend its learnings from over 100 million viewer hours and 20 million unique users in eSports to new verticals – with sports a major focus for the company in 2020 and beyond.
In a traditional sports context, Maestro seeks to unlock the future of broadcast by focusing on the interactive experience around the video content itself. This includes: new monetszation streams, seamless ecommerce integration for merch and ticketing, unique brand activations that yield better ROI and actionable data, in-stream betting for any bookmaker and league, and features like super chat and other expressions of fandom – all of which aim to enhance the experience for viewers and keeps them engaged for longer.
“One of Maestro’s core values is that people are our most valuable assets. Today we are announcing Steve’s addition to our Advisory Board to help guide the company through its next chapter of growth,” said Ari Evans, Founder and Chief Executive Officer. “We’ve constructed the board with people of influence who can help accelerate Maestro’s vision to unlock the next generation of growth for enterprise live streamers globally. We can’t wait to work closely with Steve going forward and to learn directly from someone I genuinely admire.”
“After being the CEO of ESPN and NFL Network for over 25 years, I could immediately recognize the value Maestro is bringing to the table. Broadcast needs to evolve and this platform unlocks the true potential of live streaming with new revenue opportunities that will propel the industry forward,” added Bornstein.