Report: Killing Eve 3 reaps “successful launch strategy”
April 15, 2020
The third season premiere of Killing Eve yielded impressive results in the UK, according to demand data analytics firm Parrot Analytics. Compared to the premiere day demand of Season 2, UK demand for the current season on premiere day was up 29 per cent.
Pre-release demand for Killing Eve Season 3 had been on a similar level to that for Season 2 until March 27th when there was a 79 per cent increase. This was the day after it was announced that the third season would be moved up by two weeks due to the coronavirus pandemic.
“Having a shorter lead time to promote a season premiere means less time to stir up interest, but the excitement generated by the announcement that the new season would be earlier than originally planned put Killing Eve Season 3 on track to top its previous successful season,” notes Steve Langdon, Partnership Director, EMEA, Parrot Analytics. “It was a highly effective and successful marketing and launch strategy.”
Parrot Analytics has tracked demand for Killing Eve prior to each new season’s launch. Prior to its Season 1 launch, demand for the series was negligible. Interest leading up to Season 2’s premiere was much higher at approximately 20 times the average show. Since the premiere of Season 2, Killing Eve has maintained its pre-release demand momentum.