ViacomCBS expands Paramount+ in Nordics
April 16, 2020
ViacomCBS Networks International has announced new distribution agreements in Sweden and Finland, as it extends the rollout of its premium streaming service Paramount+ and strengthens partnerships across the Nordic markets.
In Finland, Paramount+ will launch on Sanoma’s Ruutu platform as a standalone subscription service, offering subscribers new and classic movies from the Paramount Pictures library, as well as popular series from Paramount Network, Comedy Central, MTV, and Nickelodeon.
In Sweden, ViacomCBS Networks Nordics announced partnerships with two of Sweden’s leading TV-distributors, Com Hem and Telenor, through which its premium SVoD service Paramount+ will become available as a standalone subscription product.
Raffaele Annecchino, President, ViacomCBS Networks Europe, Middle East, Africa and Asia commented: “Paramount+ is a unique streaming service based on a partnership model with leading TV, mobile and broadband operators, who are experts in aggregating content and driving subscriptions. As a content powerhouse, we’ve generated long-term value for our operators in the Nordics and now, with an even broader range of content, we’re set to take these partnerships to new heights.”
Paramount+ initially launched in the Nordics in 2017 as a set-top box (STB) and TV Everywhere service, available to higher-tier subscribers of pay TV operators. In the Nordics, it offers the first pay TV window to Paramount Pictures’ movies alongside a selection of classic film titles from its library, as well as top TV dramas and popular programming from ViacomCBS-owned brands Paramount Network, MTV, Comedy Central, Nickelodeon, BET, Bellator MMA and Channel 5.
As part of ViacomCBS’ commitment to investing in Paramount+’s content offer in the Nordics, Paramount+ has also secured second pay rights to Nordic distributor Scanbox’s movie releases. Nordic viewers will now be offered a huge variety of content for all ages, including new Paramount movies, such as Rocketman and Crawl, the “ABBA: The Secrets of Their Greatest Hits” documentary, critically acclaimed drama Yellowstone, starring Kevin Costner and films such as PAW Patrol: Ready, Race, Rescue! and Dora And The Lost City Of Gold.