Advanced Television

BT teaches tech skills in ITV ad breaks

April 17, 2020

BT has launched its Beyond Limits: Top Tips on Tech campaign, to help people stay connected during the current Covid-19 global pandemic.

Using the power of communication to help people when they need it most, the new ITV partnership has been created to help the nation with the digital skills it needs to get through this unique and challenging time.

Brought to life through a series of 12 individual ad break takeovers on ITV, each day the slot will feature well-known personalities, teaching the nation a range of vital digital skills to help people connect with each other as well as access vital online services and information. The first ad featured presenter Clare Balding explaining step-by-step how to use the popular messaging service WhatsApp – everything from how to download the app, to how to set up a group chat, share voice notes and video call. WhatsApp was selected as the first topic thanks to findings which show an increase in the number of people searching for this information since lockdown began.

Over the next few weeks, viewers will see TV presenter Rylan offering an introduction to podcasts, and broadcaster & Author Fearne Cotton offering tips on using online services to help with physical and mental wellbeing.

The campaign will also advise viewers on how they can access further free resources – including advice and support – from BT’s Skills for Tomorrow programme.

The TV ad campaign will be supported across print, social and digital media with ‘cut-out-and-keep’ educational guides featuring in print titles, and ‘how to’ PDFs available for free download online, for users to share via email or WhatsApp.

Pete Jeavons, Director of Marketing Communications at BT & EE, commented: “It doesn’t matter who you are, everyone is affected by the current situation and connectivity and technology is playing a role like never before; whether that’s allowing you to do your job, keeping your kids entertained and educated, keeping your business going or simply staying in touch with friends and loved ones when you can’t be together. We really wanted to give everyone in the country some simple tips and tricks that will help them with these challenges and hope that these educational films do just that.”

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