Report: Disney+ France delay boosted demand
April 20, 2020
Parrot Analytics reports that the share of demand for Disney+ is up 7.54 per cent in France since March 11th, when the World Health Organisation (WHO) declared the Coronavirus a global pandemic. While Disney pushed back the launch of its SVoD service in France to April 7th, demand for the service registered the largest growth in the three weeks following the WHO declaration compared to the prior three weeks.
“Demand was already climbing for Disney+ in France as anticipation leading up to the original March 23rd launch date rose,” notes Steve Langdon, Partnership Director, EMEA, Parrot Analytics. “The delay to April 7th didn’t slow that momentum and, in fact may have increased demand overall. The lockdown had French viewers hungry for shows like The Mandalorian therefore the service launched to an eager audience.”
Disney+ debuted in France with the premiere of Pixar’s new release Onward having just been added to the service. Onward was Disney+’s second new release to arrive to the platform almost immediately after its theatrical release – Frozen II being the first. New series include Paradise Island and Tut’s Treasures: Hidden Secrets.