SPI International revamps FilmBox channels
April 20, 2020
Global media company SPI/FilmBox, is rolling out new and improved FilmBox channels which it says will feature hundreds of hours of new hit movies and series from major studios and a revamped graphics package which aims to reflect the innovative yet familiar aspect of the channel. The new graphics package will be used across FilmBox channels in all territories with the Czech Republic and Slovakia leading the launch in April.
“We are proud to provide our viewers with innovative products that utilize state of the art technology while remaining practical and familiar. The revamped graphics will introduce some new key features that will render content promotion more informative,” said Haymi Behar, Chief Marketing Officer at SPI International. “For us, customer experience is key to all our designs and products. That’s why we have incorporated familiar patterns such as, the juxtaposition of our two brand colours – red and white – into the visual design while improving user experience through audio and video identity rebranding.”
FilmBox channels have also expanded their selection of titles through recent multi-territory deals with major studios and distributors to include a new batch of popular Hollywood blockbusters, world cinema gems and critically-acclaimed local productions.
“We will continue to deliver on our promise to constantly improve our products and services and we are delighted to be able to share these enhancements with our viewers all around the world starting with the Czech Republic, where FilmBox has proven to be the best performing pay-movie channel for the past five consecutive months,” added Behar.