Czech News Center (CNC), is implementing JW Player technology to provide a stable, competitive publishing infrastructure for its news and special interest websites. The media owner A/B tested the platform and concluded that the player performance, ease-of integration and scalability would create a robust platform for the next phase of the media owner’s growth and digital transformation.
CNC is one of the strongest digital media companies in the Czech Republic, reaching millions of users. The company has standardised its solutions for hosting, transcoding and content delivery network (CDN) on JW Player, for titles including Blesk.cz the best-selling and the most read daily newspaper on the market, daily tabloid, Aha ! ,as well as iSport.cz, www.auto.cz, the economic daily E15.cz, Živě.cz , mobilmania.cz , digiarena.cz and more. JW Player will manage the videos and meta-data for these sites across devices, and use article matching and recommendations to increase the engagement of visitors and drive increased advertising revenues.
Petr Frys, Chief Digital Officer at CNC, explains, “We wanted to upgrade to the next generation of video technology. JW Player out-performed all other technology in tests, and its scalability and flexibility means it can be integrated easily with our ad server and content management system (CMS). Our editorial team appreciate the insights they can see in the platform and the ease of publishing content, whilst the commercial team can use the technology to optimise advertising revenue.”
“CNC needed to upgrade their video technology systems to ensure they deliver the best experience for customers as well as ease of use for staff to support them in creating excellent, engaging content,” adds Ryan Beebe, SVP Global Sales at JW Player. “The team at CNC creates a wealth of live video news coverage so they need a platform that can support the technical requirements of broadcasting live as well as the analytics and tools, including our automated speech to text facility, to increase engagement and drive ad revenue.”