The British Academy of Film & Television Arts (BAFTA) has today announced its support for The Film and TV Charity’s Covid-19 emergency response. BAFTA will use its networks and resources to work with The Film and TV Charity to tackle the impact of Covid-19 on the industry workforce.
BAFTA will support The Film and TV Charity by reaching out to its networks and encouraging donations to the charity’s Covid-19 emergency response, enabling the charity to create further funding rounds. BAFTA will also open-up its existing hardship funds to further bolster the financial support available.
BAFTA’s programme of online events and networking will reflect The Film and TV Charity’s priority areas, including mental health, financial wellbeing and staying connected and creative, sharing research and resources with BAFTA’s audiences.
The Film and TV Charity supports people behind the scenes in the UK’s film, TV and cinema industry, with a range of financial and wellbeing support services. The charity’s Covid-19 response is providing vital support for freelancers and employees in the film and TV industry suffering the economic impacts of the coronavirus who are not eligible for government support.
The Emergency Relief Fund, which closed on April 22nd, saw a huge demand for support, far outweighing that currently available in the fund. Developed in partnership with the BFI, the fund has so far raised £3 million, however the total aid required to address this need totals £5 million.
BAFTA continues to support the industry to stay connected and creatively engaged during this period, helping to maintain professional networks and employability skills. BAFTA will continue to host industry events online which incorporate virtual networking in order to keep vital connections alive and allow new ones to be created.
Amanda Berry OBE, Chief Executive at BAFTA, said: “We are proud to be working alongside The Film and TV Charity, who have already achieved so much, to provide vital support for our industry. With so many of our talented workforce now unemployed and without income for the foreseeable future, it is so important that we come together to help those in need, with financial as well as mental health support.”
Alex Pumfrey, CEO at The Film and TV Charity, said: “BAFTA’s enthusiastic support of our Covid-19 Emergency response is incredibly valuable to us and will help us to raise awareness of the impact that this crisis is having on the talented people behind the scenes, who have been so vital to our industry’s success story. It’s crucial that we do more to support the financial and emotional wellbeing of our workforce during and beyond this crisis.”