Haystack TV, an ad-supported streaming service that connects viewers with relevant local, national and global TV news, has entered into a new, multiyear AVoD distribution agreement with Hubbard Broadcasting that brings local TV news content from Hubbard’s six local TV network affiliates to the Haystack streaming platforms in the US.
With the addition of Hubbard and its TV stations throughout Minnesota, New Mexico (Albuquerque) and New York (Albany and Rochester), Haystack now offers 300+ local broadcasters and national/international news providers on its popular free, ad-supported TV news platform and surpasses 90 per cent of major metropolitan areas covered in the US.
“Haystack TV is very pleased to add Hubbard’s high-quality local network affiliates to its growing roster of local TV news content providers,” said Haystack TV CEO and co-founder Daniel Barreto. “Usage and engagement is surging in these difficult times, where hyper-relevant news is vital, and the agreement with Hubbard opens new markets and strengthens our local content portfolio.”
“New platforms, such as Haystack TV, are extending the reach of our TV properties and offering new revenue streams for the quality broadcast journalism found on our Hubbard local network TV affiliates,” said Kurt Christopher, General Manager of Digital, Hubbard Broadcast Television Group. “Haystack TV helps extend the reach of our brands and bring new utility to the award-winning work of our local TV news broadcasters in Minnesota, New Mexico and New York.”