Snoop Dogs sniff out secrets of the stars for C4

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Northern Ireland-based indie, Stellify Media, has been commissioned by Channel 4 to make a celebrity property show like no other.

In an innovative and barking mad new format, cameras go inside the locked-down houses of well-known faces around the country. But there’s no ordinary film crew on this show. The filming is done by the celebrity homeowners’ dogs. Snoop Dogs.

Each episode peeks inside the homes of two much-loved celebrities during lockdown, with Go-Pro cameras attached to their pooches who guide us around their lavish homes.

The four-legged friends will turn pup-arazzi on their owners and show us upstairs and downstairs, under the beds and behind the sofas of our favourite celebs – and anywhere else the canines fancy sniffing out.

The identities of the celebrities are kept under wraps until the end of each episode as viewers play along to guess who the paw-sible doggy-loving homeowner could be.

Sean Doyle, Deputy Head of Features and Formats at Channel 4, said: “I didn’t want lockdown to stifle creative conversations and Snoop Dogs is a perfect example of a reactive and outside of the box commission. We’ve come up a wonderfully ridiculous spin on filming in lockdown that only Channel 4 could get away with. We hope families enjoy playing along whilst getting a healthy dose of doggy mischief and celebrities’ lush properties and home interiors.”

Kieran Doherty and Matthew Worthy, joint Managing Directors of Stellify Media said: “This is our first commission from Channel 4 and it combines two of our main obsessions: dogs and celebrities’ houses. We can’t wait to get started.”

Richard Williams, Chief Executive of Northern Ireland Screen, said; “We are delighted to be able to support Stellify’s first Channel 4 commission. Kieran, Matthew and their team never fail to produce inventive and entertaining formats which appeal to the masses. I’m sure audiences across the UK, and their four-legged friends, will really enjoy this one!”

Snoop Dogs (4 x 30’) was commissioned for Channel 4 by Sean Doyle. It is Stellify Media’s first commission for Channel 4 and will be produced in Belfast with funding from Northern Ireland Screen. The executive producers are Kieran Doherty and Matthew Worthy.


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