YouTube ad revenue up as broadcasters suffer
April 29, 2020
YouTube advertising revenues rose a third year-on-year in Q1 despite lockdowns – although growth was slowing in late March.
Parent company Alphabet said YouTube ad revenue for the quarter was $4.03 billion, up 33 per cent on the same three months in 2019. Total revenue came in at $41.2 billion, up from $36.3 billion year-on-year.
The company said it was “premature to gauge” the impact of coronavirus on YouTube ad revenue for the second quarter, given the “uncertainty in the environment”, it added YouTube had seen “continued decline in brand advertising” post-March.
The figures come as FTA commercial broadcasters around the world see massive declines in advertising even as viewing figures set new record highs.