EBU selects Leaseweb for Eurovision Flow

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The European Broadcasting Union (EBU) has selected cloud computing and web service provider Leaseweb as the preferred international distributor for Eurovision Flow. Leaseweb will also contribute their Multi-CDN solutions to the stack of services provided in Eurovision Flow. The agreement will accommodate the growth of Eurovision Flow, which has become one of the leading brands for premium Multi-CDN services.

The EBU created Eurovision Flow four years ago to help its members reduce the costs of online media delivery while also improving their service’s quality of experience. “The higher cost of online delivery can put a strain on the budgets of public service media as their online services are growing in popularity,” said EBU’s product owner, Bram Tullemans. “With Eurovision Flow we provide a convenient solution that maximises quality of experience and leverages economies of scale to achieve a price point that is difficult to attain by individual organisations. In Leaseweb we found an ideal partner to accommodate the service’s rapid growth.”

The cooperation of the two European organisations also means the service and its advantages can be scaled more effectively outside the domain of the EBU membership. “We’ve witnessed an uptake of Multi-CDN solutions over the last few years in various markets, with these solutions being deployed to improve the end-user experience,” said Wilfried Dudink, Managing Director of Leaseweb CDN. “The technology is also getting more traction with media customers, and we believe combining forces with Eurovision Flow will further strengthen our position in this market.”

Eurovision Flow optimises the quality of experience by automatically selecting and switching to the best available Content Distribution Network (CDN) for a given user. The stacking of several CDNs and the use of dynamic switching algorithms guarantees unrivalled capacity. Costs are reduced thanks to the buying power of a combined customer base, the reduced risk of vendor lock-in, and a simplification of the technology stack for customers. Eurovision Flow also employs market-leading and future-proof technologies and has proven to be a highly reliable service with no single point of failure.


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