ITV Commercial is inviting ITV viewers to become the stars of the ad break as they launch The People’s Ad Break, a dedicated TV ad spot which will see familiar ad campaigns recreated by the public.

Starting on May 2nd, the initiative will see five popular adverts from commercial brands Aldi, Haribo, Honda, Walkers and Weetabix broadcast on ITV. Viewers will then be invited to recreate the respective adverts at home and submit their entries for a potential spot in The People’s Ad Break.

The People’s Ad Break will then air on May 23rd, using the content judged to be the best and most innovative replica commercials.

All of the user generated ad submissions will be judged by an industry expert panel consisting of ITV Creative Executive Director Tony Pipes, ITV Creative Head of Production Katie Burrows, ITV Director of Client Strategy and Planning Kate Waters, MullenLowe Group Executive Creative Director Mark Elwood and System1 Chief Innovation Officer Orlando Wood.

Simon Daglish, Deputy Managing Director at ITV Commercial said: “Lockdown has inspired so much creativity from households up and down the country, and to celebrate that we’ve collaborated with five brands to dedicate a whole ad break to the viewers at home. The People’s Ad Break is all about championing imagination and ingenuity and we’re looking forward to seeing some of our favourite ads reimagined!”

Tony Pipes, Executive Director at ITV Creative said: “”We had such a fantastic response to our Kids Creates initiative that we wanted to open up a creative opportunity to grown-ups as well! We can’t wait to see how the great British public reinterprets some modern advertising classics and have some laughs in lockdown.”

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