Claiming to be Switzerland’s first 24/7 digital TV channel, Blick TV, is running on Brightcove Live and Video Cloud. The newly-launched TV channel – which falls under media group Ringier – offers viewers both a live and video on-demand viewing experience online at Blick.ch, as well as in the Blick app for mobile devices (iOS and Android).
Blick TV is a significant milestone for Ringier as the media group has invested significant resources into digital streaming including two news studios, as well as a core team of 48 reporters, editorial staff, and hosts to report on news stories daily. Blick TV brings its audiences live breaking national news stories, as well as capitalises on its partnership with CNN to bring audiences international news stories.
As one of the largest media brands in Switzerland, reaching more than 1.5 million people daily, the Blick Group leveraged Brightcove’s video platform to adopt a mobile-first digital strategy that is capable of delivering a high-quality video experience, as well as allow its audiences to watch content on their device of choice. The launch of Blick TV highlights the importance for media companies to move towards a mobile-first, video-driven content strategy given the major shift in the way people prefer to consume content.
Using Brightcove, Blick TV live streams breaking news topics for its viewers, as well as easily creates segmented clips to store for seamless video on-demand viewing. There are also some notable features of Blick TV that highlight its competitive advantage, including:
“When we decided to launch Switzerland’s first digital TV station we knew how crucial a superior user experience would be,” said Thomas Spiegel, CEO, Blick Group. “With the ability to offer subtitles, as well as both portrait and landscape viewing, we are not only giving our users a premium experience, but giving ourselves a long-term competitive advantage. We attribute these breakthroughs to Brightcove’s feature-rich video platform. Since launching Blick TV, we’ve been able to increase video on-demand content, cater to all viewing preferences, and become the go-to 24/7 digital TV channel for audiences who want to view live and on-demand video content.”
“By choosing a scalable, reliable platform like Brightcove Live, Blick TV is able to achieve Ringier’s three key pillars of success: informing, entertaining, and connecting with its audiences,” added Justin Barrett, Vice President, EMEA, Brightcove. “We are thrilled that Ringier chose Brightcove to power Switzerland’s first ever digital news channel, and excited our video services are being expanded to more audiences globally.”