CNN Worldwide has appointed Rani Raad as President, CNN Commercial, in a new global position to broaden the company’s new business streams and increase the value that CNN provides to commercial partners around the world.
By centralising the management and strategy of its commercial activity in one operation, CNN says it is seeking to create a more integrated, agile and global approach to the way it assesses market needs, develops solutions and works with partners.
Raad will work closely with WarnerMedia Sales and International on its CNN advertising and distribution activity, lead international business through CNN International Commercial, optimise CNN Worldwide’s directly controlled revenue operations and maximise the commercial potential of development of new products.
Effective immediately, Raad reports directly to Jeff Zucker, Chairman, WarnerMedia News and Sports & President, CNN Worldwide.
“There has never been a more important time to be strategic and purposeful about revenue generation across the platforms of CNN Worldwide,” said Zucker. “By aligning Rani and his team more closely with the rest of the CNN organisation, there is no doubt it will make a big difference in our ability to find new ways of doing business and enhanced opportunities for our clients around the world.”
Raad, a CNN veteran of 22 years, started his career at the company in New York before holding a number of senior international roles with CNN and WarnerMedia.