Vevo partners with XUMO
May 7, 2020
Vevo, the global music video platform, has confirmed that its catalogue of music videos will now be available on XUMO, the free, ad-supported service that is available in 45 million US households via a multi-screen distribution network of smart TVs, mobile, web and streaming boxes. XUMO delivers its VoD and live linear digital channels through content partnerships with a wealth of popular media providers.
Rob Christensen VP, Sales Strategy and Partnerships, Vevo said: “We are very excited to partner with XUMO as we continue to expand our linear-programmed lean-back music television experiences to our audience. Tapping into XUMO’s impressive growth and significant distribution scale is a big step towards helping Vevo achieve its goal of bringing music videos back into the living room.”
“The new Vevo channel on XUMO is a welcomed addition to our service with its incredible range of premium music-related content,” added Stefan Van Engen, SVP of content partnerships and programming at XUMO. “Vevo’s curated programming will appeal to the largest possible cross section of our viewers who turn to XUMO on a daily basis for the best content available. They will be delighted to discover Vevo.”
XUMO brings content from traditional and digital networks and offers them as linear and on-demand channels on a wide range of streaming platforms and devices. Viewers are able to navigate through their pick of 190+ channels to enjoy live events, breaking news, movies, music videos, and more.