WarnerMedia Entertainment Networks & Sales has appointed Athreyan Sundararajan as its Vice President – Marketing & Brand Services for its business in Southeast Asia and the Pacific region (SEAP).
His responsibilities in this newly-created position include marketing, social media, creative services, as well as data and insight for the company’s kids and entertainment pillars. Brands under his watch include Cartoon Network, Boomerang, HBO, Cinemax, Warner TV and Oh!K.
Based in Singapore, Sundararajan reports into Clement Schwebig, WarnerMedia’s managing director for SEAP and China, who said: “Athreyan is a superb addition to our new-look team, and a key piece of the puzzle as we put the finishing touches on our management structure. With his broad experience across the region, he is the perfect choice as we drive to bring out the best in our brands and showcase our world-class content and experiences.”
Prior to joining WarnerMedia, Sundararajan was SVP of marketing and commercial strategy for Fox Networks Group, Hong Kong & Southeast Asia. He most recently oversaw the setup of Disney Media Networks’ brand solutions and partnerships team in Singapore.