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Iceland: NENT Group launches Viaplay sports

May 14, 2020

Nordic Entertainment Group (NENT Group), the Nordic streaming company, will launch its Viaplay sports package in Iceland on May 15th. Subscribers will be able to follow live coverage of Bundesliga football and NASCAR motorsport on Viaplay’s opening sports weekend in Iceland, with Danish Superliga football following from May 28th.

Viaplay will offer Icelandic sports fans even more top events as and when when the global sports calendar resumes.

In addition to Bundesliga football, NASCAR and Danish Superliga, NENT Group holds the exclusive Icelandic rights to Formula 1, Bundesliga handball, WTA tennis, Major League Baseball, Dutch Eredivisie, Swedish Allsvenskan, Division 1 Féminine, French Cup football, the CONCACAF Nations League and the 2021 Copa América.

The Viaplay sports package in Iceland will be priced at ISK 1599 (€10) per month. NENT Group launched the Viaplay series and movies package in Iceland on April 1st, priced at ISK 599 per month, and more than 5 per cent of Icelandic households have already signed up. Both packages are available to customers through direct subscriptions and third-party partnerships.

Kim Mikkelsen, NENT Group Head of Sport, commented: “Viaplay has been a huge hit in Iceland since launching on 1 April. Now we’re ready to kick off our fantastic sports package with the 156th Revierderby – the first for teenage Norwegian goal machine Erling Braut Håland – followed by a packed weekend of Bundesliga action and high-speed NASCAR thrills from the track they call ‘Too Tough to Tame’. Just like fans everywhere, we’re delighted to get back to live sports and our world-class coverage on Viaplay.”


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