FOX News Digital sees record engagement in April
May 18, 2020
FOX News Digital finished the month of April with double digit increases versus the prior year across all key performance indicators, including multiplatform views (a 26 per cent increase from April 2019), multiplatform minutes (a 19 per cent increase from April 2019) and multiplatform unique visitors (a 20 per cent increase from April 2019), according to Comscore.
The network also yielded highs in multiplatform unique visitors (121.5 million), total multiplatform views (1.9 billion) and total multiplatform minutes (4.5 billion minutes), while its comprehensive coverage of the pandemic continued to drive traffic and engagement. This April marked the second highest month of multiplatform unique visitors, coming only behind March 2020, as well as notched the network’s fifth consecutive month with over 100 million multiplatform unique visitors. The strong performance also helped propel the FOX News Mobile App ahead of the CNN Mobile App for the 17th month in a row in unique visitors (8.7 million versus CNN’s 7.3 million).
Throughout April, FOXNews.com’s coronavirus landing page was the top category page on the site in terms of page views, according to SimilarWeb. Chief political anchor Bret Baier’s exclusive report on the origins of the coronavirus also notched one of the top pages on FOX News Digital for the month with over 7 million page views, according to data from Adobe Analytics. Since launching the new America Together editorial series on March 25th, FOX News Digital has featured over 750 separate stories of sacrifice and selflessness during the pandemic. The content has generated 28 million page views across 8.5 million unique devices. In terms of video consumption, America Together videos have received over 11.5 million views since launch. Anchor Dana Perino’s digital storytime series for children, also initiated during the pandemic received 10.5 million video views, and averaged nearly 300,000 views per day.
For the 68th consecutive month, FOX News remained the most engaged news brand on social media (Facebook, Twitter, Instagram) among the news competitive set, driving 55 million total interactions, according to Socialbakers. FOX News remained number one in Facebook and Instagram interactions among news competitors for the month, amounting more than 33.3 million on Facebook as well as ranking number one for Facebook video views and earning a record month for Instagram interactions with 21.4 million.
FOX Business Network also marked a record month online, securing 23.5 million multiplatform unique visitors, its second highest month ever in the category. Following this same trend in multiplatform total minutes, FOXBusiness.com drove 191 million multiplatform total minutes. In multiplatform total views, FOXBusiness.com secured 101 million views, also its second-highest month delivered.