KIN Partners hires Yegenoglu to lead global sport expansion

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KIN Partners, an independent sports and entertainment management companty, has announced the appointment of Onur Yegenoglu as its Head of Sport and Executive Board Member.

In the newly created role, Yegenoglu will spearhead KIN Partners ambitious growth plans in the sport sector where the company has worked alongside some of the biggest icons of recent times – including David Beckham, Usain Bolt and Neymar Jr amongst others.

Yegenoglu, who will build on KIN Partners reputation for talent representation and intellectual property (IP) development, is tasked with enhancing the sports division into a full-service sports agency.

In addition to growing KIN Partners family of talent and maximising individual commercial and partnership opportunities, Onur will cultivate KIN’s commercial expertise with right holders. KIN currently works with several globally recognised sport properties – representing Chelsea FC as their exclusive player endorsement agency – and were the founding commercial arm of David Beckham’s MLS franchise, Inter Miami CF.

Onur joins KIN Partners from Creative Artists Agency (CAA) where for the past four years he developed global partnerships for a range of talent and brand clients. During his career, Yegenoglu secured some of the biggest global commercial deals in the football industry and worked with numerous leading sport brands, team and organisations, including FC Barcelona, Manchester City, City Football Group, Real Madrid, UEFA, FIBA, NBA, Red Bull Racing, Formula 1 and RIOT Games.

“This is a key appointment for KIN Partners as we lay the foundations for the long-term strategic growth of our business. Onur comes to us with a track record of delivering multi-million-pound commercial deals for a host of world-renowned brands and globally recognisable talents. His experience will allow us to expand and broaden KIN’s expertise in sport, where we have big ambitions for the future,” said KIN Partners Managing Director, Simon Oliveira.

Speaking about his new role, Onur Yegenoglu, commented: “KIN Partners has a reputation for working with iconic names in the world of sport and I’m excited by the opportunity to grow the existing talent portfolio and build on the company’s best-in-class services for our clients, both on and off the pitch. We are also looking to develop our direct service offering for right holders, where we have huge potential for growth. We are focused on building a first-class commercial team to help our sports property clients maximise their revenues.”

Since its inception in 2013, KIN Partners (formerly Doyen Global) has developed a track record of identifying and securing significant endorsement deals for its clients and creating a unique value proposition, focussed on maximising the IP of its talent and partners in the market, through brand development, creative execution and strategic investments.

KIN Partners played a crucial role in the formation of OTRO, bringing together the likes of Lionel Messi, Luis Suarez, David Beckham and Zinedine Zidane to create a new global digital platform and content studio. The company has also co-produced cinematic documentaries including I am Bolt, Class of ’92, For the Love of the Game and The Game is Now, a BBC Sherlock immersive experience with Hartswood Films.


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