Sky Media has announced that Ancestry, the family history website, will be the channel sponsor of Sky History and Sky History2. The agreement will build on the brand’s strong awareness to increase consideration amongst the audience of the newly relaunched channel.
The co-branded channels with A+E Networks UK will be available across the UK from May 27th on Sky, Virgin, BT, Talk Talk and NOW TV.
Ancestry will leverage its presence on the channels to convert its high brand awareness into consideration of its genealogical subscription. The seven-month agreement will run across linear TV, VOD and digital.
Russell James at Ancestry said: “We are delighted to be working with Sky History and we are confident it will help even more people to begin their journey of self-discovery with us.”
As part of the partnership, Ancestry-branded promos for the new Sky HISTORY are running across the full suite of channels in the A+E Networks UK portfolio: Crime+Investigation, Lifetime and BLAZE. The campaign launched on April 27th and will run until November 30th 2020.