HBO Max to launch with ‘A Week of So Much More’
May 26, 2020
To mark the launch of HBO Max in the US on May 27th, the streaming service has teamed up with a collection of popular brands to offer culinary incentives and complimentary content to households, every day, for an entire week.
The effort is part of HBO Max’s launch campaign, branded ‘A Week of So Much More’. Throughout the Week, HBO Max is partnering with Blue Apron, obé Fitness, Bluestone Lane, Best Friends Animal Society, FreshDirect, and Van Leeuwen Ice Cream to provide custom, curated and complimentary food, drink, fitness classes and family-friendly activities to pair with some of the most iconic content streaming on HBO Max, including Friends, Sesame Street, Doctor Who, Game of Thrones, and more.
“We are thrilled to kick off the launch of HBO Max with A Week of So Much More, bringing our beloved shows and movies to some of consumers’ favorite brands. Our original vision for our launch week was to excite fans by integrating with their daily lives through physical retail partnerships and activations” said Jason Mulderig, SVP Brand Marketing, HBO and HBO Max. ”Following stay-at-home orders, we quickly pivoted to partners who could create similar experiences in a safe way for consumers to enjoy from home. We were so impressed with our partners’ existing give back initiatives that we decided to amplify those through our partnerships as well. From pet adoption, to coffee, to at-home fitness, this So Much More campaign has something for everyone, and we are so excited for the week to roll out.”
HBO Max, which initially will be exclusive to the US, is currently available to purchase for $11.99 a month, a discounted price from the normal $14.99.