SoftAtHome, an independent software company for broadband, video, and analytics, has announced its newest product based on RDK open source software for the global video industry, as part of its Video portfolio. As an RDK preferred member since 2014, SoftAtHome has enriched the solution for broadcast, broadband and OTT operators with critical new features:
Subscribers expect to have access to more and more services from different video platforms. Operators must find solutions to manage this increasing complexity. RDK is a shared software platform that provides software building blocks and standardized components to manage complex video and management functions such as content rendering and security, device management and networking. RDK’s opensource approach enhances quality and encourages cooperation between operators. With the vast majority of the codebase handling commonalities, operators can focus their resources on developing unique selling propositions for their market. Many stakeholders can integrate into a RDK based service, but now there is a new off-the-shelf RDK Video solution for operators.
At the latest RDK America summit, that took place virtually, SoftAtHome presented its RDK Video based product in a fully working implementation.
SoftAtHome’s ImpressioTV UI works with RDK for an advanced and user-friendly TV experience. This white-labelled experience includes multi-user profiling for better recommendations and is built with data privacy by design. It fits operators’ needs to optimize user-experience, proposes personalized content while keeping data private with a mix of several technologies and AI algorithms.
To make navigation on TV screens even more user-friendly, SoftAtHome has also integrated its AI-based voice control assets into the RDK solution. SoftAtHome considers voice to be a must-have feature for controlling everything in the digital home, from the set-top box, the TV screen, the speakers and to all connected things with push to talk or far field experience.
In a dynamic video industry with the proliferation of new premium video streaming app providers and the associated investment of billions of Euros, SoftAtHome sees room for operators to position themselves as super video aggregators.
With its broad ecosystem, RDK offers a complete set of robust, opensource tools to address this challenge. SoftAtHome complements these with its upcoming product adding fast time-to-market, thus providing the best of all worlds.
Steve Heeb, President of RDK Management, said: “Thanks to SoftAtHome’s long experience in the telecommunications industry plus video and broadband software expertise, they provide the means for service providers to take the lead in video content distribution becoming a super Video aggregator delivering an outstanding experience based on the RDK platform. We are proud to have SoftAtHome embracing RDK.”
David Viret-Lange, CEO of SoftAtHome, said: “Thanks to our universal search and recommendation engine to simplify content discovery, we enable operators to become super video aggregator exploiting the sweet spot at the juncture of on-demand and live content. Adding new premium video streaming apps, will require only the decision to activate the feature within an RDK based deployment.”
Viret-Lange went on; “SoftAtHome exists to help operators through an open, flexible software platform. Our motto has always been: By operators for operators. We support RDK’s initiative enabling service providers to benefit from a standardized software video platform while keeping the agility of differentiation. We see ourselves as the industrial arm of service provider ambition, and as such, we see our association with RDK Management as essential.”