Jaguar UK and Sky Media have announced the luxury vehicle brand as the launch partner of the Sky Documentaries channel, which launches today (May 27th).
Anthony Bradbury, Marketing Director, Jaguar Land Rover UK added: “Creativity is at the heart of the Jaguar brand and we want to engage with like-minds across the UK – our partnership with Sky Documentaries will enable us to do just that. This is a perfect opportunity for us to connect with a new audience in an exciting way to bring the Jaguar story to life.”
A series of 5, 10 and 15 second idents, created by Spark44, act as micro-documentaries that tell the story behind the story. Each one gives a glimpse into the processes behind the scenes at Jaguar. As the benchmark in British automotive design, Jaguar says that its sponsorship line – ‘Extraordinary stories on Sky Documentaries powered by Jaguar’ – promises that it takes its sponsorship role as seriously as its approach to the creation of its vehicles.
Duncan Wynn, Director of Sales at Sky Media, added: “We’re thrilled to be working with Jaguar as we add this new and exciting brand to the strong family of Sky channels. By partnering with Sky Documentaries, Jaguar will be able to connect with an upmarket audience that is keen to learn and engage with compelling and premium content.”