Arrow signs AI deal with GrayMeta

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Factual producer Arrow International Media has signed a deal with GrayMeta, an intelligent metadata solutions company powered by machine learning (ML).  The collaboration will give Arrow access to artificial intelligence software, which will enable the company to log and access their catalogue of unused content for the first time.  This deal follows Arrow’s use of innovative technology for filming contributors whilst under lockdown.

Iain Pelling, Managing Director, Arrow, said: “One of the great challenges of the Covid-19 situation is the restrictions around filming. It is slowing the business of television and making life extremely difficult for us all.  Arrow has been searching for innovative solutions to not only enable us to more quickly deliver content to broadcasters under the restrictions, but benefit our business beyond Covid.

“Our archives contain over 250,000 minutes of material which has never been broadcast – an extremely valuable asset both for now and the future.  The GrayMeta Curio Platform will allow us to quickly interrogate that content so that we can efficiently and accurately access it and, most importantly, use it as part of other productions.  It’s an extremely powerful solution for us.  Continual innovation not only helps to keep us as leaders in our field now, but in the future, too, however things evolve. It enables us to respond much more quickly to broadcasters’ needs and supply the high-quality content they are looking for.  It is one way of continuing to transform our business,” added Pelling

Initially, Arrow will be using the GrayMeta Curio Platform to log 70,000 minutes of unused content from its archives.  The solution from GrayMeta is designed to save time and reduce costs by making digital assets such as videos, images, and documents easier to search, discover and use.  The platform will be used across both Arrow Media’s and Arrow Pictures’ unused content.

Matt Eaton, Managing Director – EMEA, GrayMeta, says: “Arrow is a perfect partner for us and we are very excited about this project.  The GrayMeta Curio Platform is a powerful tool and a perfect solution for TV producers with archives that are unused and inaccessible.  Manual tagging is a hugely labour-intensive and time-consuming job, the prospect of which deters many companies from commercialising valuable assets. The GrayMeta Curio Platform connects and analyses your data without having to move or ingest it and allows users to easily connect to their data through a browser, so is perfect for remote working.  We know that it has the potential to transform how Arrow uses its archives.”


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