Comcast and WarnerMedia have agreed a deal to bring freshly-launched D2C service HBO Max to Xfinity X1 and Flex customers. As part of the deal, existing Xfinity HBO customers will have access to HBO Max at no additional cost via the HBO Max app and website while the companies work to quickly bring the HBO Max app to the Xfinity X1 platform along with the recently launched Xfinity Flex, a 4K streaming device that is included with Xfinity Internet. Additionally, new customers will be able to purchase HBO Max directly through Xfinity in the coming days.
“X1 and Flex bring our customers an unmatched depth and breadth of live, on demand and streaming entertainment, and we look forward to partnering with WarnerMedia to integrate the HBO Max app on our platforms alongside close to 200 other streaming services – all searchable with the award-winning Xfinity Voice Remote,” said Rebecca Heap, Senior Vice President, Video and Entertainment, Comcast Cable.
”We’re thrilled to cap off the excitement of today’s launch by adding Comcast’s Xfinity to our roster of distributors who are now offering HBO Max to their customers,” said Rich Warren, president of WarnerMedia Distribution. “This deal marks another important step in the distribution of HBO Max and provides millions of Xfinity customers with access to the product.”
Existing Xfinity TV customers who subscribe to HBO either à la carte or as part of a package – along with Xfinity Internet customers who subscribe to HBO through Flex – can access HBO Max by signing in to the HBO Max app or website with their Xfinity credentials. When HBO Max launches on Xfinity platforms, it will join Peacock, Hulu, Netflix, Amazon Prime Video, Amazon Music, HBO, YouTube, EPIX, STARZ, Pandora, and many more streaming services on X1 and Flex.