Virgin Media launching fitness channel
May 29, 2020
Virgin Media has called on double Olympic gold medallist Daley Thompson CBE and a team of fitness experts to get the British public moving as it launches its first ever fitness channel, which will be exclusive and available at no extra cost to all of its TV customers.
The Get Moving fitness channel, which will launch at no extra cost to subscribers on June 1st and air Monday to Friday, providing specialist fitness sessions throughout the day from Yoga to HIIT training so customers can pick and choose the type of workout that suits them.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: “With many of our usual ways of exercising restricted due to the current situation, we are having to rely on home and garden workouts to keep ourselves active. That’s why we’ve assembled a range of fitness experts, including our very own Olympic gold medal decathlete Daily Thompson, to take us through our paces and get us all moving and entertained at home.”
Thompson added: “I’m so excited to be working with Virgin Media and this incredible new channel which has a host of top talent to help get you moving. My years of training as an Olympic athlete have inspired many of the sessions which will have something for everyone. It’s all about staying healthy and active as much as we can during this tricky time.”