Chelsea FC stars go under cover in new Hyundai ad
June 3, 2020
Hyundai has released a new advert as part of their Chelsea FC sponsorship. The video, set in a Hyundai car dealership, stars two players from Chelsea FC’s senior Men’s and Women’s squads, Mason Mount and Erin Cuthbert, as they swap their studs for the sales floor, going under full prosthetic disguise as Hyundai sales staff.
Expertly guided by fellow teammates Fikayo Tomoroi and Kurt Zouma from the Men’s team, and Ji So-Yun and Millie Bright from the Women’s, the aim was simple – to convince as many ‘prospective customers’ as possible to register for a test drive in the Hyundai showroom… without being recognised. However, what Mason and Erin did not know, is that the prank was actually on them and the ‘prospective customers’ were in fact trained actors.
The content was shot in February 2020, before the Covid-19 lockdown was imposed, and is designed to bring a smile to fans faces ahead of the Premier League returning later this month, in line with Hyundai’s For The Fans campaign. The content marks the reopening of car dealerships across the country this week.
Ashley Andrew, Hyundai Motor UK’s Managing Director said: “We produced this humorous piece of content before lockdown to showcase our partnership with Chelsea, and we’re proud to have created something original that features both the men’s and women’s team. As fans are eagerly awaiting the return of live football, and with car dealerships in England reopening this week, we felt that now would be a good time to release so that supporters could catch up with their favourite Chelsea players – albeit in slightly different surroundings!
John Rogers, Chelsea Football Club Head of Global Partnerships, said: “Hyundai are always finding innovative ways to activate their partnership with us, and this content really is something fun and different. The players loved filming on the day as it was very different to other shoots they had been on. It is great to see Hyundai creating content with both the men’s and the women’s team, offering something for all of our fans.”
Hyundai and Chelsea FC have stayed active during the lockdown by launching Hyundai FC ‘Home Advantage’, a content series featuring Chelsea FC and Chelsea Women FC players to help budding footballers throughout the UK develop their skills during the Covid-19 lockdown.