Interpret newest GameByte report, which tracks the gaming behaviour of kids age 3-12 in the US, has revealed a clear leader in the video content wars among younger gamers.
Across mobile, console, and PC, YouTube is consistently ranked within the top-3 main sources for kids to learn about new games. For mobile game information in particular, YouTube has become the leading source for kids, with nearly half of those surveyed citing Google’s platform as a top resource.
YouTube’s rise to the top has been observed by Interpret over the last five years, with the platform steadily seeing more interest with each successive year. YouTube’s 30 per cent jump since 2015 indicates that kids now value the platform just as much as recommendations from friends when looking for mobile games.
By comparison, competing streaming platform Twitch garnered just 12 per cent among kids seeking mobile game information.