Simplestream, the specialist in VoD and OTT services, has announced that its end-to-end App Platform has been selected by The Africa Channel, the US channel operator, to launch a revamped Demand Africa service to complement their existing channels in the US.
Demand Africa offers a broad range of HD programming showcasing travel, lifestyle and special documentaries that represents the people, rich culture and history of Africa. The SVoD service is available across a wide range of platforms including a new website, iOS and Android devices, TVOS and FireTV, boasting features such as Download-To-Device for offline viewing and Continue Watching so users can pick up where they left off on any device and is available to watch everywhere outside of Africa.
Dan Finch, Chief Commercial Officer from Simplestream, commented: “It’s fantastic that we are able to assist Demand Africa to deliver their rich content offering through our App Platform. As consumer viewing habits change, Demand Africa will be well placed to understand their customers viewing habits in detail, whilst delivering them the content at a time of their choosing, across a wide range of devices and to expand coverage into new markets across the globe, reaching both the African diaspora and those keen to learn more about the world’s second largest continent.”
Dean Cates, The Africa Channel, VP of Digital, added: “Our partnership with Simplestream has provided us with greater flexibility and features to enrich our service and improve audience experience throughout the world.”