Global content creator, producer and distributor Endemol Shine Group has announced the launch of three channels in the US with TV streaming pioneer Roku, in addition to partnering with Roku for the launch of The Roku Channel in the UK.
Reel Truth Crime, DIY Daily and Wipeout Xtra are available on The Roku Channel in the US, which is the home for free and premium entertainment on the Roku platform. Powered by streaming technology partner Wurl, the three originally created consumer facing brands feature a host of shows from Endemol Shine Group’s rich content archive.
In addition to the launch of the US channels, Endemol Shine Group have also partnered with Roku in the UK for the launch of The Roku Channel. Content from Endemol Shine’s library such as Animal Park, Bananas in Pyjamas, McLeod’s Daughters and Wipeout (Australia and Canada) are available on The Roku Channel with no subscriptions, fees or logins.
The Roku Channel is available on Roku streaming players, Hisense Roku TVs, plus NOW TV and Sky Q devices.
Kasia Jablonska, Head of Digital Distribution and Monetisation, Endemol Shine Group, said: “Roku are market leaders in the TV streaming space. We’ve had a successful partnership for a while now and we are delighted to extend this partnership to increase the distribution of our world-class content in the US and the UK with our extensive and diverse catalogue and specially curated genre channels.”
“We are excited to work with world class entertainment publishers like Endemol Shine, to offer our customers the best possible entertainment slate across the globe,” added Jennifer Vaux, Director Content Acquisition at Roku.