Synamedia, AWS cloud TV collaboration
June 8, 2020
Video software provider Synamedia is collaborating with Amazon Web Services (AWS) to accelerate the adoption of cloud TV services worldwide. Video service providers get to create and monetise compelling multi-screen video experiences using Synamedia’s Infinite cloud TV platform and realise the benefits of AWS’s reliability and cloud elasticity.
Operators already using Synamedia’s Infinite cloud TV platform on AWS include Astro in Malaysia and E-Vision, a subsidiary of Etisalat Group, which has recently launched a multi-country, multi-tenant OTT service.
Infinite allows video service providers to process, secure, distribute and monetise premium video across all devices. It uses machine learning and AI to deliver a personalised TV experience that boosts revenues and supports a range of security services to protect operators’ revenue streams:
- Malaysia content and consumer company Astro is enhancing its service to deliver a seamless premium video experience to its subscribers across all devices using Infinite running on AWS. Subscribers can upgrade to new hybrid DTH and IP-enabled 4K UHD set-top boxes with a new UX and Synamedia Cloud DVR.
- In January 2020, E-Vision, a subsidiary of Etisalat Group, announced it had selected Infinite and Synamedia’s video network technologies for its new multi-country, multi-tenant OTT service. The platform, running on AWS, is already live in Egypt and Saudi Arabia. It provides operators in the MENA region and Pakistan with a state-of-the-art platform to launch and run multi-screen, multi-language OTT services quickly and cost-effectively.
“AWS is becoming increasingly important as more of our customers choose our end-to-end cloud TV solutions running on the AWS cloud platform, to reap the benefits of greater flexibility, instant scalability and reliability,” said Nick Thexton, CTO at Synamedia. “As traditional pay-TV providers add IP services and transform their businesses, they need partners with proven experience in delivering broadcast-quality video to any device. Leaders in our respective fields, together we offer customers a level of expertise that is second to none.”