Advanced Television

fuboTV picks Horowitz for ad sales

June 9, 2020

FaceBank Group has appointed Diana Horowitz to the newly-created position of senior vice president, advertising sales for fuboTV. Horowitz is based in New York City and will reports to CEO David Gandler.

Horowitz brings extensive media experience in digital and broadcast advertising and technology to fuboTV. In her new role, she leads the national advertising sales team, as well as overseeing ad operations and overall sales strategy for fuboTV and its linear channel, fubo Sports Network.

Horowitz is tasked with increasing fuboTV’s ad sales revenue by expanding the company’s direct and programmatic relationships, and growing fuboTV’s direct ad sales team.

fuboTV’s ad sales revenue reached $12.4 million in 2019, an increase of 201 per cent over the prior year. In Q1 2020, fuboTV expects ad revenue to increase by more than 120 per cent year over year. The company’s ad sales strategy includes dynamic ad insertion, which it launched in January 2018 ahead of its larger peers like Hulu with Live TV and YouTube TV.

“I’ve known Diana since our days at Scripps Network Interactive and am thrilled she has joined fuboTV to lead our national ad sales and ad operations,” said Gandler. “Advertising is a growing revenue stream for fuboTV alongside subscriptions. I’m confident Diana will help us build a complete ad sales operation that offers brands multiple opportunities to engage with our streaming platform and our original programming.”

“I am thrilled to be joining fuboTV at this incredibly exciting time for the company and the media industry,” said Horowitz. “A leader in media innovation since its inception, fubo provides an unparalleled platform for advertisers to reach a highly engaged audience in a premium connected television environment. fuboTV’s powerful combination of premium channels and programming, coupled with industry-leading advertising technology and targeting capabilities, makes it uniquely positioned for growth in today’s rapidly transforming media landscape, where CTV has become the primary screen.”

Prior to joining fuboTV in 2020, Horowitz was vice president, sales for Telestream’s full range of advanced media technologies in the eastern US. Previously, Horowitz was executive director, sales for IBM Watson Media, also holding positions at Comcast Technology Solutions as global client director and director, VOD sales. Horowitz joined Comcast from Scripps Networks Interactive (now Discovery), where she led the digital advertising sales team, northeast region for Food Network and Cooking Channel.

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