ITV has appointed Essence as its new media strategy, planning and buying agency following a competitive pitch.
Essence will assume responsibilities on the ITV account from August 2020, replacing current agency Goodstuff.
Jane Stiller, Director of Media at ITV said: “Essence have a proven track record in delivering business growth, and have consistently demonstrated deep audience insight built from creative use of data, clear strategic recommendations and a rigorous focus on measurement. We look forward to working with them as we continue our push towards strengthening our digital and data capability. We would like to thank Goodstuff, with whom we have shared a great working relationship for four years.”
Tim Irwin, CEO Essence EMEA said: “We are delighted to have been appointed by ITV. The opportunity to work with the UK’s no1 broadcaster is enormously exciting. We look forward to helping them harness the power of their data in new and exciting ways.”