Advanced Television

Research: Consumers’ VoD content FOMO

June 10, 2020

Consumers believe they are missing out on VoD content as a result of lack of availability and price, according to research from advertising technology and consumer insights specialist Rakuten Advertising.

The research, conducted among more than 4,500 adults across Europe, shows that

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Categories: Articles, Broadcast, Catch Up, Consumer Behaviour, Content, Markets, OTT, OTT, Piracy, Research, VOD

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