Advanced Television

Sky: Additional £1.5m support for SMEs to use AdSmart

June 10, 2020

Due to what Sky Media describes as “overwhelming interest” in its AdSmart SME Support Scheme, it has announced it will provide an additional 150 businesses with targeted TV advertising support. The initial SME100 campaign now becomes SME250 as Sky Media invests a total of £2.5 million into the fund, bringing the total number of small businesses supported to 250. Each of the 250 businesses will receive £10k AdSmart campaign funding and full support on the creative process.

The initial 100 SMEs supported include companies up and down the country such as Sashed, Field & Flower, Care and Carers, Parent Pool, Love Writing and Dunnet Bay Distillers, all of which will receive additional complimentary support in creating their ads from Shutterstock.

David Sanderson, Director of AdSmart Local & Development at Sky Media, said: “We received over 1,000 entries in just five days when we opened the scheme – so now we’re extending it.

“SMEs have a voracious appetite for targeted TV advertising at the moment. As lockdown eases more brands are returning to TV every day and advertising via AdSmart allows companies to reach their target audiences and help establish a new form of business confidence. SMEs are the engine of the UK – and AdSmart increases the horsepower,” he added.

Categories: Advertising, Articles, Broadcast, Pay TV, Targetted

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