At the Snap Partner Summit, Snap revealed a new slate of shows made exclusively for Snapchat.
In a press statement, Snap said that “more than half of the US Gen Z population are watching Snap Originals […] And for the first time, Snapchatters can become part of the show!”
Snap is using its unique augmented reality technologies to deliver immersive shows. For example, users can now learn the latest dance moves from some of the world’s best dancers in Move It, which uses Snap’s custom motion tracking Lenses to keep up with your every step.
The AR titles join a slate of new documentary and scripted content.
New Snap Originals include:
In addition, Snap has renewed the following Snap Originals: Dead of Night by Bazelevs in association with Hooked, Face Forward by NBCUniversal featuring an all-new AR Lens experience that puts viewers in the episode for their own celebrity makeover, Nikita Unfiltered by ITV America’s Sirens Media, and Complex will again produce the next installment of Snap’s documentary franchise Vs The World, which will tell the story of notorious MMA fighter Conor McGregor.
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