Advanced Television

Dalet, Bitmovin deliver Australia’s NRL

June 15, 2020

Dalet and Bitmovin have announced a new collaboration that they say improves preparation and accelerates delivery of OTT content for broadcasters, sports leagues and teams, brands, and other media-rich companies.

The first organisation to take advantage of the new technology partnership is Australia’s National Rugby League (the NRL). The workflow integration, which features the advanced media logistics of Dalet’s Ooyala Flex Media Platform and Bitmovin’s fast encoder technology, provides the NRL with the flexibility and agility to fully optimise their OTT strategy.

Deep integration through the Dalet and Bitmovin open APIs enables them to expand existing offerings into new markets and geographies at scale; engage fans through multiple services such as VoD, apps and subscriptions; and augment revenue opportunities thanks to better visibility across their production and distribution operations.

“Dalet’s Ooyala Flex Media Platform, deeply integrated with Bitmovin’s encoding, player and analytics offerings, redefines the economics and the experience of OTT video distribution for brands like the National Rugby League,” states Stefan Lederer, CEO, Bitmovin. “Viewers will be delighted with higher quality and a more diverse range of content. Streaming costs are drastically lowered through better use of bandwidth. With greater transparency across the operations, media organisations are able to make smarter decisions about legacy and future content and video reach.”

“Both our solutions are developed on the principle of openness and provide sophisticated automation for business scalability. This approach empowers our joint customers like the NRL to build integrated solutions and remain in total control of their asset life cycles,” comments Lee McMullan, Market Director – Multiplatform Distribution, Dalet. “Efficiency through automation and asset tracking enables digital and marketing teams to tap into archives, orchestrate content preparation, scaling distribution of rich content to a wider audience.”

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