Viu, a pan-regional OTT video service from PCCW Media Group with more than 41 million monthly active users, has revealed that findings from AMPD Research, a subsidiary of Media Partners Asia (MPA), shows it has the highest number of users amongst major video streaming platforms in Southeast Asia.
Key highlights of the report:
– Viu ranks first by number of users amongst major video streaming platforms, excluding YouTube, in Southeast Asia
– Viu ranks second by streaming minutes amongst major streaming platforms, excluding YouTube, in Southeast Asia
– In terms of time spent per week among users, Viu ranks in the Top 4 in Indonesia, Thailand, Singapore and the Philippines, excluding YouTube.
Janice Lee, Managing Director of PCCW Media Group, said: “From the beginning, our focus has been to build the leading OTT streaming platform for today’s viewers with a sustainable and robust business model. With our dual revenue stream for monetisation and our local offerings that are highly relevant in each country of operations, we have been the service of choice for our viewers across many markets. Our investments in content span the top pan-regional content, such as Parasite and A World of Married Couple to celebrated Viu Original productions including Asian adaptations of international formats such as Pretty Little Liars, My Bubble Tea and The Bridge. In addition to serving viewers with great content, we have built traction by offering high quality localisation in languages and user experience in our markets. All this has helped us serve our users better and thereby achieve these rankings from AMPD Research.”
The study is the result of research carried out between January 20th to April 11th 2020 in the four Southeast Asia markets with insights collected from a sample of 32,245 individuals.