Advanced Television

FOX News Digital sees best ever May performance

June 16, 2020

FOX News Digital finished the month of May with its strongest performance of any other May on record, experiencing double-digit increases versus the prior year across several key performance indicators, including multiplatform views (a 17 per cent increase from May 2019) and multiplatform unique visitors (a 12 per cent increase from May 2019), according to Comscore.

May 2020 marked the network’s sixth consecutive month with over 100 million multiplatform unique visitors as well as the FOX News Mobile App’s third-highest month of unique visitors. The strong performance also helped propel the FOX News Mobile App ahead of the CNN Mobile App for the 18th month in a row in unique visitors (8.5 million versus CNN’s 7 million), and its third month scoring over 8 million unique visitors.

Throughout the month, the coronavirus landing page was the top category page on the site in terms of page views. In terms of video consumption, America Together videos have received over 14.6 million views since launch, according to Adobe Analytics.

For the 69th consecutive month, FOX News remained the most engaged news brand on social media (Facebook, Twitter, Instagram) among the news competitive set, driving 52.6 million total interactions, according to Socialbakers. FOX News remained number one in Facebook and Instagram interactions among news competitors for the month, amounting more than 31.8 million on Facebook as well as ranking number one for Facebook Live video views and 20.4 million Instagram interactions.

FOX Business Network also marked a record month with digital, securing 23.7 million multiplatform unique visitors, its second highest month ever in the category. drove 164 million multiplatform total minutes and saw 94 million multiplatform total views last month, securing double digit growth across all metrics versus the prior year.

Categories: Articles, Content, Social Media

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